Quirkyalone: It’s a mindset

Beyonce Takes On a Single Alter Ego: Sasha Fierce

Dec 02, 2008 - Written by Sasha Cagen  |  Filed under: Uncategorized

Beyonce may be married to Jay-Z, but that doesn’t mean she wants to be perceived that way by fans. To keep her connection to single women fans alive, she’s created a new alter ego “Sasha Fierce.” Is “Sasha Fierce” a sign that being single is desirable, or just that Beyonce understands the power of marketing to a growing demographic? Either way, I’m fascinated. And flattered she chose my name! She must have been reading Quirkyalone!

During a recent overseas interview, Beyonce explained her new persona. “I wouldn’t like Sasha if I met her off stage. She’s too aggressive, too strong, too sassy, too sexy! I’m not like her in real life at all. I’m not flirtatious and super-confident and fearless like her.

“What I feel onstage I don’t feel anywhere else. It’s an out-of-body experience. I created my stage persona … so that when I go home, I don’t have to think about what it is I do. Sasha isn’t me. The people around me know who I really am.”